November 30, 2004

Voice of "Juan Valdez" Dies at 87

Thanks for watching out for that coffee, Juan Posted by Hello

Norman Rose, a veteran stage actor whose sonorous baritone gained him national attention as the voice of Juan Valdez, the fictitious coffee grower and advertising spokesman for Colombian coffee, died Nov. 12 at his home in Upper Nyack, N.Y. He was 87. Mr. Rose produced and acted off-Broadway, translated and dramatized foreign plays, appeared in movies and television, narrated modern ballet and television specials and recorded books for the blind. He was a co-founder of New Stages, an early off-Broadway repertory company, and more recently appeared in benefit readings at Symphony Space. Mr. Rose was born in Philadelphia and joined the Washington Civic Theater while attending George Washington University.
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Mr. Rose is survived by his wife of 60 years, Catherine Vagnoni Rose; three daughters, Elizabeth Rose and Margaret Wood of Nyack, and Johanna Maria Rose of Piermont, N.Y.; a son, Jack, of Holly Hill, Fla.; a sister, Arlene Gordon; five grandchildren; and two great-grandchildren.

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