For those of you out there interested in all things Google , as I am , Google Spawn: The Culture Surrounding Google is a must read. It's by Paul S. Piper, Librarian, Western Washington University

Just a few years back, the word Google existed as the name of a cartoon character (Barney Google) and possibly among the random phonemes mumbled by toddlers. Today, one would be hard-pressed to find a person who hasn't heard of the search engine that bears this name.
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While Google is transparently easy to use, it is not always transparently easy to use better.

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